Benefits of Direct Email Marketing
Direct Marketing by email brings several benefits to buyers and sellers alike, regardless of whether it is used as a complete business model (such as Ebuyer, Dabs or Dell) or as an addition to a wider marketing methodology.
As far as buyers are concerned, Direct Marketing can provide convenience, ease of use, and a private way of interacting with sellers. Buyers from the comfort of their homes or offices can browse mail catalogs or company websites at any time of the day or night via the email you sent them.
Direct Marketing gives buyers ready access to the sellers products and information, at home and around the globe. Direct Marketing is immediate and interactive, buyers click on the links in the email and go straight to the sellers website without the need for any online searching, and then they can
order on the spot. And that's where we think direct marketing sits - rather than brand building, it presents the opportunity for an impulse buy, and it
BRINGS YOUR WEBSITE ONTO THEIR SCREEN.
For sellers, direct marketing is a powerful tool for widening the customer base and building new customer relationships. Using customer databases and insight into customer data, marketers can target small groups or individual consumers, tailor offers for individual needs, and promote these offers through personalized mailshots.
Direct Email Marketing can also be timed to reach prospects at just the right moment. For example if you own a bar in town and you're running an offer between 5pm and 8pm you could send a e-mailer to the surrounding offices at about 4.30pm. We have seen the amazing benefits of this technique.
Direct Marketing is a low cost, efficient alternative for reaching thousands of potential and existing customers.
Put YOUR website on users screens
Instant new orders from your email
Can be highly targetted
Can be timed for optimum effect
Very cost-effective
Isn't it SPAM?
No, you are emailing recipients who have opted in to your list one way or another. Please rest assured that we would not get involved in any spamming activity. If you had that in mind please look elsewhere, we WILL ask where your list came from.