Web Design Sheffield

POSTED: 26 February 2010.

Web Design Sheffield appears to be the top search term for people looking for a Web Design company in Sheffield. You might not think that's unusual (and according to the search statistics it isn't!), but it highlights the vagaries and confusions that can arise from trying to identify the search terms people will use to find your business.

You might think that "Web Designers in Sheffield" is a more natural search term than "Web Design Sheffield", but last month, 2,900 searches were made for "Web Design Sheffield" and only 73 searches were made for the more natural "Web Designers in Sheffield".

This highlights the importance of making sure your keyword research is thorough. If you're optimising for phrases which are only being used occassionally, then it stands to reason that you're not going to get much traffic from them. However, if you're optimising for a LOT of phrases which are only being used occassionally, then you are going to get a lot highly targetted traffic - talk to us about 'long-tail' and 'short-tail' phrases.

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