Search Engine Optimisation Case Study 1:

The Christmas Tree Farm

Christmas trees website: Christmas Trees

Google: 1st PLACE
Typing "real christmas trees" into Google will give you just under 14 million results, but first in the list is our customer The Christmas Tree Farm. This in itself is about as good as it can get, but not only did we put the website there, we also rescued it from being dropped altogether by Google. It was dropped because a so-called SEO expert company (one of those that send you emails out of the blue) had put some dubious files on their website which got them blacklisted.

Pay-Per-Click Budget Slashed
Sponsored listings (or Adwords as Google calls them) can be effective, but they can also be very expensive to achieve noticeable results. Our client managed their own pay-per-click account and because of the outstanding results in the generic results, they were able to slash their PPC budget whilst at the same time experiencing radically increased online sales.

Sales and Sales Enquiries Rocketed
Thousands of trees are sold via the website to privite individuals all over the country, and from enquiries received via their website, The Christmas Tree Farm now supply the BBC, Morrissons, Boots, and many other well known organisations. You can see a full list at The Christmas Tree Farm.

Screen Shots

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SEARCH BELOW WAS CONDUCTED AT 19:59 ON 31/07/2009

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